youtube wins again
How is it that I never saw the "Trunk Monkey" commercials until they showed up on YouTube? When did these ads air?
There's a series of about eight ads for Suburban Auto Group that demonstrate various aspects of a supposed Suburban feature: They show drivers who, upon getting into various jams, simply press the dashboard button labeled "Trunk Monkey." Their trunk pops open and out jumps a monkey, who then takes care of the problem.
The driver whose car gets egged by neighborhood pranksters? The monkey chases them, beats them up and makes them clean the egg off the car.
The driver who gets pulled over by a police officer? The Trunk Monkey offers a hefty bribe.
The teenager who wants to make out with his girlfriend in his parents' car? The "chaperone feature" of the monkey pulls out a shotgun and grins.
The driver who gets abducted by aliens? Well, apparently even extraterrestrial technology is no match for the undefeated Trunk Monkey.
The ads were made with a live monkey -- something I often frown upon with advertising, because it ends up looking fake and cheap -- but in this case, the production quality is great, and there's no cringe-worthy cheesiness to put me off. Yeah, they're a little cheesy -- how can ads about a Trunk Monkey not be? -- but it's cheesy in a good way.
Really, whoever came up with these ads is brilliant. I wonder if they do the commercials for Geico now?