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egregious

Why is it that the songs that get stuck in my head are so very rarely the good ones?

There's this one jingle that really gets me, though. It runs on Capital News 9, and it's for a gift shop ... somewhere in the New York Capital Region. I'm not sure where, because that crucial piece of information is unfortunately missing from the lyrics.

Instead, we get:

"There's a place where people go,
Lines of collectibles by the row:
Figurines and everything.
[Someone*]'s Gift Shop -- you'll just love it!"

Who writes jingles like that? For one thing, only the first two lines rhyme; for another, the two middle lines are not only clumsy, but redundant. Also, the entire first line is a waste -- it tells us nothing about the shop. "There's a place where people go" could describe ... well, anywhere.

* Please note that I've changed the name so I don't get sued.

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